SVG Partners hosted its first GlobeX session at the SVG Innovation Center, inviting leaders from Nest, Highwire Press, GreenLight Technologies, arvato Bertelsmann, and Bessemer Ventures to speak about the opportunities and pitfalls emblematic of the global expansion journey.
John O’Farrell, Partner at Andreessen Horowitz, brought the investor perspective having watched many startups succeed and fail at the tricky task of expanding globally. He boiled down his experience to 3 Do’s and 3 Don’ts.
Mike Dennison, President of Flex concurred by recommending that companies make sure that they put the right team in the field and be careful about the partners you make because you might end up relinquishing control of your "crown jewels".
Patrick Manders of Arvato Bertelsman shared how his 180 year old company has made its expansion plans based on the needs of their clients. As a media company they have followed companies like Apple into new retail markets and worked with them on brand and customer experience.