THRIVE Canada and Beyond Agronomy Partner to Advance On-Farm Innovation and Technology Adoption Across Canada

THRIVE Canada has signed an MOU with Beyond Agronomy to explore and implement innovative methods of increasing on-farm technology development and adoption across Canada. Canada’s agriculture sector will play a pivotal role in our prosperous and sustainable future. Advancement of the sector starts on the farm, and innovation is fundamental for helping farmers produce food more efficiently. A collaboration between Beyond Agronomy and THRIVE Canada activates diverse and complementary expertise and ecosystem connections to empower farmers and entrepreneurs to bridge gaps between technology development and adoption.


Beyond Agronomy provides strategic agronomic advice to farms in western Canada and internationally. Steve Larocque has unique industry expertise, insights, and connections that foster innovative farming systems, practices and technology. Steve is Chair of Nuffield Canada who provide scholarships to people in agriculture to help build leadership capacity and expertise in Canadian agriculture. He is also a member of Global Farmers Network whose mission is to advocate for agricultural technology globally. Last, he is communications director of Alberta Independent Agronomists Association (AIAA), an Alberta based group of non-bias, independent crop consultants who influence crop management decisions on over 4 million acres in Alberta.

About SVG Ventures

SVG Ventures| THRIVE is a leading AgriFood Innovation and Investment platform headquartered in Silicon Valley, and comprised of top agriculture, food & technology corporations, universities and investors. With a community of over 10,000 startups from over 100 countries, SVG invests, accelerates and creates unparalleled access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries. SVG’s Corporate innovation program works with Fortune 1000 corporations transforming their businesses, accelerating their growth and driving their innovation priorities.

About Beyond Agronomy

Beyond Agronomy provides strategic agronomic advice to farms in western Canada and internationally. Steve Larocque has unique industry expertise, insights, and connections that foster innovative farming systems, practices and technology. Steve is Chair of Nuffield Canada who provide scholarships to people in agriculture to help build leadership capacity and expertise in Canadian agriculture. He is also a member of Global Farmers Network whose mission is to advocate for agricultural technology globally. Last, he is communications director of Alberta Independent Agronomists Association (AIAA), an Alberta based group of non-bias, independent crop consultants who influence crop management decisions on over 4 million acres in Alberta.

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